Give A Shit

by Ben Perreira

Is anything harder than getting someone to give a shit? 

Imagine you’re working on an important project. You have a talented team of well-paid people from a variety of backgrounds. Success is in the palm of your hand. But no one else gives a shit. It’s a brick in the wall for them.

It’s ain’t easy to motivate people. Carrots and sticks don’t always work as easily as they should.

And then… when does your “not giving a shit” get in someone else’s way?

All a matter of perspective and motivation. I suppose we all need both.