Options C through ZZ

by Ben Perreira

Last year I took a course called “Negotiation Strategy in International Business” with Professor Gustavo Demoner. Gustavo had us get into groups to negotiate a deal in which one group (mine) was looking to license a technology to three different car manufacturers, represented by three groups of four people.

The negotiations got intense, almost Lord of The Flies-esque. At one point, Gustavo stepped in and reminded us not to get lost the two options he gave us. 

“When I’m shown options A and B, I look for options C, D, E…”

I think this is important to remember. Most decisions we make are not like choosing Coke or Pepsi. There are people, emotions, money and time on the line. Options are endless. Create one wisely.