by Ben Perreira
For about four years I worked in small retail stores for between $8 and $13 per hour. My paychecks were almost insulting, customers could be terrible and I hated standing on my feet all day.
But there is something that cannot be discounted in one’s education as a marketer – the experience one gets from having been on the ground floor of where consumers consume. This was not before ecommerce, but these stores didn’t have ecommerce platforms built out yet and access to attendant analytics. The only insight we had into our customers came from rudimentary software and what we saw, heard and felt on the sales floor.
Retail isn’t flashy and won’t buy you a badass car, but it’s a cheap lesson in what makes people tick.