Good Directions

by Ben Perreira

No, not the Billy Currington song.

There’s a logic to giving directions. You have to make them clear and follow a methodology.

If you start with your street number, you just babbled a bunch of numbers.

If you only give your street address, you assume I live in your neighborhood.

If you only give me your zip code, it’s going to be like that time I wandered around Paris for two hours in the rain looking for some girl in some arrondissement.

Assume I have Apple maps (zing!) and may not get there. Build context so I can plan where I’m supposed to be and how long it’s going to take me to get there.

I’ll return the favor by making your effort worth it.