Eschew Obfuscation

by Ben Perreira

I saw the phrase “eschew obfuscation” on a license place frame in Los Angeles a few months ago.

I love it.

We spend so much of our lives trying to find more complex ways to analyze and measure things (see Big Data) when we could justifiably be doing to exact opposite.

The message from the friendly motorist in front of me reminds me to “avoid bullshitting.”