Suit and Tie

by Ben Perreira

File the cultural reference herein under “timely.”

In all seriousness, watch this clip and try not to fall in love. Regardless of your gender or gender of choice (or even lack thereof), you will be defenseless.

This song makes me think of what we sometimes do as marketers. In the original, Mr. Timberlake acknowledges that his suit and tie wield immense power over the female kind, not unlike that Ms. Kelly possesses in the above clip. But what is a suit and tie if the man on which it rests is not of similarly high quality? 

This is what brands do when they market. Put a desirable person in sweatpants and s/he is still desirable, but in the right dress or suit and tie, that person becomes irresistible.