Recommended Books


The Signal and The Noise – Nate Silver

How to Lie with Statistics – Darrell Huff

Damned Lies and Statistics – Joel Best

Contemporary History

The Master Switch – Tim Wu

The Unwinding – George Packer

Strategy/ Psychology

The Art of War – Sun Tzu

Getting to Yes: Negotiating Agreement Without Giving In – Roger Fisher, et al

Thinking, Fast and Slow – Daniel Kahneman

Predictably Irrational – Dan Ariely

The Black Swan – Nassim Nicholas Taleb

Influence: The Psychology of Persuasion – Robert Cialdini

Why We Buy: The Science of Shopping – Paco Underhill


Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon – Julie MacIntosh

How to Win at the Sport of Business – Mark Cuban

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands – Douglas Holt and Douglas Cameron

Z.E.R.O.: Zero Paid Media as the New Marketing Model – Joseph Jaffe and Maarten Albarda

Loveworks: How the World’s Top Marketers Make Emotional Connections to Win in the Marketplace – Brian Sheehan

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t – Robert Sutton


Don Quixote – Migues de Cervantes

Narcissus and Goldmund – Hermann Hesse

The Complete Short Stories of Ernest Hemingway

A Confederacy of Dunces – John Kennedy Toole

Pudd’nhead Wilson – Mark Twain

Bright Lights, Big City – Jay McInerney


There Is No Suffering – Sheng Yen

The Last Lecture – Randy Pausch

How Will You Measure Your Life? – Clayton Christensen